We must remember that one man is much the same as another, and that he is best who is trained in the severest school. -Thucydides, 431-404 B.C.
John Adams on Virtue
Always stand on principle… even if you stand alone. – John Adams
Cincotta on Planning
Only the foolish employ optimism during the planning process. -S.A. Cincotta, circa 1995
Welcome Our Revised Logo!
Greetings, Readers, and thank you for visiting. Sam here, and delighted to unveil our new logo to you. The original version has stood since 2009, when I conceived the idea and my brother developed the design. I hope the new version honors him as it pays homage to our guiding principles. Often I’m asked, “What, […]
Don’t Go In Alone: Suggestions for Effective Basic Branding and Public Relations (PR)
It’s summertime again! Summer activities are in full swing, the temperatures have peaked-I hope, and our plans usually entail large bodies of water. I can’t wait to pressure the more mature members of the family to sit through Jaws[1] for the one-thousandth viewing with me again. And in between trips to the pool and the […]
Key Elements of Crisis Communications Strategy Development With Helpful Hints You May Not Have Thought Of
Welcome to Part II of our two-part posting on Crisis Communications planning. The following framework outlines the four phases of crisis communications plan execution and is presented to offer the reader a flexible tool to apply at the starting point of preparation for a multitude of scenarios. Preparation Phase Objective: Mastery of generating accurate, effective, hyper-current internal and external communications amidst a crisis, or […]
Key Elements of Crisis Communications Strategy Development
Part I of our two-part posting on Crisis Communications Planning Crises will affect your organization. They can be internal or external. They can originate from sources ranging from meteorological to human. And they could occur anywhere on the scale of urgency from a one hour power outage, to unanticipated legal action, to a major event […]
Horace on Virtue as it Pertains to Self-Motivation
Sapere aude (Dare to be wise.) – Quintus Horatius Flaccus (Horace)
The Brand Defined and Analyzed
What exactly is a brand? Your brand is an intangible, conditionally manageable, reputation-derived sum of the “who, what, when, where, why and how” (5 Ws&H) of your product(s), service(s), organization or effort, and yourself. Your enterprise has many tangible elements to it: you, your staff, your physical space, and most importantly, your product(s) or service(s). […]